Phase 1  - Identity & Positioning

Weeks 1–3

You cannot teach confidently if your identity isn’t clear.

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We work on:

• Removing mental limits and “I’m not ready” thinking

• Clarifying who you are as a trainer

• Defining who you teach - and who you don’t. 

• Establishing your voice, style, standards, and integrity

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ACTION

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• Personal 1:1 call & group calls (depends on week) to define:

  • Mental limits

  • Schedule & capacity

  • Priorities & goals

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• Mindset recalibration:​

  • Confidence-building homework (written, not digital)

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• Page review through a trainer lens (Norah's direct feedback): Clean-up your page, decide on your style, study your posts and have a clear, honest review of what worked and what didn't. 

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• Define:

  • Who you teach

  • Who you don’t

  • Your teaching style & boundaries

  • (We will use stories' strategy as a way to define who you teach, who your don't, and what topic will show you as trainer.)

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• Choose what you will teach long-term (even if you already teach now)

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OUTCOME

• Clear trainer identity

• Internal confidence shift

• Strong positioning instead of confusion

• You stop second-guessing your right to teach

PHASE 2 - Visibility & Authority

Weeks 4–6

Now we make you visible as a trainer, not just an artist.

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ACTION

• Content creation week focused on educator positioning

• Create:

  • Pinned posts that introduce you as a trainer

  • Reusable carousel templates

  • Intentional reels & carousel (not trend-chasing)

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• Learn tools that support you as a trainer

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• 1 Break week to execute and build (no calls) - (this week is not counted in 12 weeks)

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• Feedback week:

  • Review homework

  • Refine your training format:

    • In-person

    • Group training

    • Masterclass

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• Build your training offer

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• Learn how to create reels for training & carousels fast using your own original templates

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OUTCOME

• People start seeing you as a trainer

• You have reusable content systems

• Your offer becomes clear and speakable

• You stop forcing content and start communicating with intention

PHASE 3 - Your future students & Systems

Weeks 7–9

This is where sustainability is built.

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ACTION

• Design a lead magnet that attracts the right audience

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• Learn how to:

  • Build a warm audience

  • Start an email list

  • Use ManyChat intentionally

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• Create content that supports the lead magnet

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• Learn how to continue posting without resetting your growth

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Beside groups call, we have: 

• 1 Personal support week:​

  • You submit:

    • Your lead magnet

    • Email/ many chat message drafts

  • Receive personal feedback during the week

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OUTCOME

• You stop relying on algorithms

• You begin building long-term trust

• You have a real system - not just posts

• Your audience becomes intentional, not random

PHASE 4 - Product & Teaching

Weeks 10-11

We turn your knowledge into something teachable.

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ACTION

• Build your curriculum:

  • Structure

  • Flow

  • Lesson order

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• Learn how to:

  • Turn skills into lessons

  • Create lesson content and social content at the same time

  • Avoid overreaching or over-teaching

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• Teaching on camera:

  • Setup

  • Structure

  • Knowing exactly what to say

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• Use AI to support scripting and clarity

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• Create the 2 essential videos type every online course needs

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OUTCOME

• Clear, structured training material

• Confidence teaching on camera

• Reduced overwhelm when creating content

• A product that feels aligned and sustainable

PHASE 5 - Launch & Integration

Weeks 12–13

ACTION

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• Pre-launch content planning

• Filming day structure

• Early-bird strategy

• Minimizing pre-launch costs

• Launch execution:

  • 3 days before launch

  • Launch day

  • Post-launch content

• Learn how to:

  • Read results without shame

  • Collect student experience & feedback​